Delaware North Co-CEO Jerry Jacobs Jr. was a featured speaker at this week’s Venues Now Conference in Beverly Hills, Calif.

Jacobs, who was interviewed on stage by veteran sports business reporter Don Muret, was asked about Delaware North’s innovative approach to enhancing the guest experience. Jacobs highlighted “The Last Straw” campaign, an initiative that aims to reduce the use of plastic straws at Delaware North locations around the world.

“Guests increasingly want a ‘greener’ experience everywhere they go,” he said. “By eliminating straws, we help them to meet their own sustainability goals, as well as Delaware North’s goals. Last year, we purchased 38 million straws across our company, so that means we will eventually eliminate 38 million straws from the planet. It’s pretty exciting.”

Jacobs was also asked about the use of technology to enhance point-of-sale interactions at sports venues. He discussed TD Garden’s recent “cashless” initiative, as well as mobile-ordering at Little Caesars Arena (Detroit) and KeyBank Center (Buffalo), and kiosk-based ordering at Bridgestone Arena (Nashville), Comerica Park (Detroit) and Globe Life Park in Arlington (Texas).

The annual conference featured executives from the sports and entertainment venue industry, and those from the ticketing side of the business. Jacobs attended with Delaware North executives Maureen Sweeny, executive vice president and chief development officer; Rick Abramson, chief customer officer; and Amy Latimer, president of the company-owned-and-operated TD Garden in Boston.